Target Audience

In this week we have decided on our Target Audience for our film opening. We have looked at UK Film Counsel statistics and charts to back up our choices. We have decided to make our Primary audience males aged 15-25 coming from working backgrounds as this is what our research has told us. We have picked a secondary audience, of female aged 15-25 year olds again from working backgrounds, as our research has told us that Action/Crime films are liked and watched by many different people.

After looking the types of film that the public enjoy watching from the data shown on page 105, we have realised that this is a Genre that is favouritzed across a large group of people, being the 4th most popular out of 27, with 50% of people saying this is their favourite Genre.










Out of 1,978 people asked 20% said Action films were their favourite. The main gender and age group for this were males under 35 with 37% of the group being in this age range. Therefore this is why we have chosen these as our primary audience. This also shows the reason we have chosen our secondary audience Female under 35 as they made up 20% of this group. However we feel that our Genre is favouritised over all age groups and both genders.

As you can see from this data chart, 50% of the group previously asked said that they enjoyed watching action films. It is the 5th most popular group in this section which shows us that the Genre is very popular and this gave us reason to make this our genre.

Using this last slide we can analyse just who our main target audience should be. It shows us that our primary audience again should be Male under 35's with 57% of the group being this age and saying they enjoyed watching Action films. Again this slide shows us that Female under 35 also enjoy watching Action. However this slide also shows us that all age ranges and both genders enjoy watching Action films. Looking at this chart it also does not make a difference as to whether they are parents or not as there is next to no difference between parents and non-parents. This chart also shows that we should be aiming our Film opening at social classes C2 , D and E.

Looking at www.the-numbers.com you can see that again Action films are popular. They are the first 5 top rated recent releases and an Action film appears in the All-time top rated movies too. This has shown us that Action films are greatly popular. This has backed up our choice of doing an opening for an Action film.







These statistics gave us a wide range of people to aim our film opening at. These statistics are one of the main reasons we chose our Target Audience. Our end Target audience is primarily Males under 35 in social classes C2, D and E meaning they have employment such as skilled and semi-skilled work and students/unemployment. We have then chosen Females under 35 from the same social classes.